Typically speaking, a vertical search engine bases all search query results on a highly focused area and type of information.
There are vertical search engine sites and there are custom researched and custom-content search services.
Intuitive Search Engine Solutions is the research behind a custom-content search engine, seeking the most relevant information and sites and implementing that information into a search engine platform.
Why a company, organization, professional or personal-use-individual needs a custom search engine solution:
A time and money saving application that cuts down research through the use of a search engine. As many search engines attempt to return search query results based on merit, an Internet user may need to seek deeper into results to find highly relevant and authoritative results.
The custom search engine can be developed in such a way that only company-specific sites and pages are returned within the search results.
A company or business’ context relevant search results can be displayed alongside global results that are too focused.
A human-edited vertical search engine provides relevance and a utilitarian platform based on pin-point accuracy. By tailoring results and keeping search query results focused, the type of information displayed and ultimately visited is personalized so as to ‘trim the fat’.
By keeping search results focused, reliable and context-relevant, a brand and its industry are the focus of decision making when a visitor or Internet user utilizes a custom search engine.
A business’ competition is typically excluded, although at times showing the results of some competition sites can lead to ‘comparison shopping’ whereas your website can outshine the competition based on design & development of the parent brand and site.
Additionally, a custom-content search engine can serve as a local search engine keeping the context of results on a localized geographic level.
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Why is Intuitive Search Engine Solutions different?
We base our research and eventual focused sites to be searched on the following criteria:
SEARCH CONTENT QUALITY BENCHMARKS:
Sites, blogs & directories within the context have a PageRank of 4 or more
The inbound link quality is respectable (denoting authoritativeness)
Domain age is 2 years old or older
Keyword prominence within the context of the topic is within search engine optimization standards and does far exceed that of search engine standards; thus making the site, blog or directory seem spammy
Keyword research within the context is performed for optimum relevancy of search results
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